What is Your Social Media Voice?

Sep 12, 2018 | Article
[vc_row][vc_column][vc_column_text]   Echo chamber. Vacuum. These are just some of the terms used to describe the social media environment within which we communicate --- ubiquitously --- through posts and comments. The desire to communicate has become insatiable --- the need to post, comment and, for some of us, chase the viral unicorn. Some statistical context around engagement. My thanks to Jimit Bagadiya…

Blue, Green or White?

Sep 03, 2018 | Article
  You might recall that famous bike riding scene in the sky in Spielberg’s film, E.T. That scene was shot on a massive blue screen (originally called ‘traveling mattes’) using wires on the actors. Later, editors put an entire landscape and city behind them. At the time, blue was used because it is the furthest color away from red in the color…

What is your brand?

Aug 20, 2018 | Article
“A brand is the set of expectations, memories, stories, and relationships that, taken together, account for a consumer’s decision to choose one product or service over another” – Seth Godin Seth Godin, best-selling author (Linchpin) and the mind behind the concept of ‘permission marketing’ is considered a brand guru. In 2018, he was inducted into the American Marketing Association’s Marketing Hall of…

Brilliant Ideas

Jul 06, 2018 | Article
Where do they come from? Stephen King believes that ideas manifest more accidentally, perhaps organically, whereas others believe we can deliberately direct our minds to actively engage in the process. We do not come up with ideas; we find them. Our brain is forever connecting dots, whether we are conscious or asleep. My methodology, explained in detail in my book, A Brilliant…

Negative Space Thinking

Jul 03, 2018 | Article
It’s always fascinating to listen when people talk about their children.  Aside from the regular menu of topics including where the children are in terms of education and the activities in which they are involved, invariably, subtle things emerge that indicate the challenges, sometimes problems, a parent is facing with their progeny.  It’s what we don’t hear that is even more interesting.…

Short Writers

Jul 03, 2018 | Article
On April 20th this year, I celebrated 39 years as a short-writer. Understand that I’m 5 feet, 11 inches tall and shrinking. Short-writers are politely ignored by the literary world because of our vocation: writing commercials for radio and television, writing ad copy for newspapers and magazines, thinking in 30 and 60 second increments and conceptualizing language in blocks and banners. However,…